{"product_id":"what-is-lego-what-was","title":"What Is LEGO? (What Was?)","description":"\u003cp\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/p\u003e\u003cp\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up.\u003c\/p\u003e\u003cp\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.\u003c\/p\u003e","brand":"So Much More To The Story: A Bookery","offers":[{"title":"Default Title","offer_id":45588900643004,"sku":"9780593092941","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/4550\/1116\/files\/9780593092941.jpg?v=1766166594","url":"https:\/\/somuchmoretothestory.shop\/products\/what-is-lego-what-was","provider":"So Much More To The Story: A Bookery","version":"1.0","type":"link"}